Asics: The Extra Mile

This activation at the New York City Marathon from Asics benefitted Girls on the Run, a non-profit that promotes the confidence and healthy lifestyle of young girls through running.

The idea was simple: challenge marathoners to run one extra mile for a good cause. But we didn’t just limit it to runners. We gave runners, supporters and all of New York City the chance to go the extra mile on race day. And for every extra mile run, ASICS donated a pair of shoes to Girls on Run.